Mayor Gonzales is joined by Councilmemebers Cortese and
Campos as well as many other representatives at the
Traffic Calming Public Education Launch on Thursday,
November 21, 2002.  The San Jose City Council
approved $845,000 in April 2002 for a Traffic Calming
Education and Awareness program to improve safety on
city streets and change driver behavior over a multi-year
period.   The Street Smarts campaign utilized the concept of the
"Third E" - Education in concert with Engineering and Enforcement.

The Mayor spoke about making our streets safer and using
tools of community outreach, media advertising and
partnership to change behaviors on the streets.  That is
the mascot "Sharky" from the San Jose Sharks NHL
team in the background at the press conference!!

The Mayor said, "We know it can be done - great examples
include recycling or reducing smoking.  We also know it takes time
and steady reinforcement...but the result is critical to quality of life
for the families in our neighborhoods, peaceful streets,
safe sidewalks...places we are all proud to call home."